Branding Packaging
DESCRIPTION
Bulgogi’s logo captures the perfect balance between contemporary design and traditional Korean artistry.
Drawing inspiration from Korea’s rich cultural heritage, the logo’s typography is a graceful fusion of modern elegance and traditional calligraphic strokes.
Each letter flows with the same precision and beauty found in Korean calligraphy, offering a visual identity that is both sophisticated and culturally resonant.
The new branding truly captures the essence of our culture and stands out beautifully.
General Manager, Bulgogi
Branding
Brand Recognition Uplift
81%
Brand Recall Rate
77%